Inimitable companies seek uniqueness at the onset, create solutions that can not easily be replicated and choose unconventional paths to grow. These approaches provide the guidelines to build a side hustle to a multinational monstrosity and everything in between.
If offering organic foods is a popular trend, how is it distinctive?
Research showed that 98% of 5-year-olds are creative geniuses so it appears that our brains are wired to be creative. This is how you reinvigorate it.
Creating the next great business isn’t accomplished by finding one great idea. It is the process of sifting through hundreds of ridiculous ones to identify the one solution that surpasses all others.
Creators must weigh new technologies’ potential against the ability to execute now. Instead, ask “Can you produce a unique and valuable solution now?” and “Will it be flexible enough to adapt in the future?”
Distinctive Means Deficient
Compare any successful innovative product to its traditional competitor and the deficiencies will glow like a beacon. But customers don’t care!
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