Starting Point
Innovating the Way You Innovate

Innovating the Way You Innovate

Apple produced the iPhone with a touchscreen, the AppStore, and thousands of apps when other cellphone vendors were manufacturing full keyboard Blackberries and twelve-button flip phones. The iPhone was so vastly different because Apple approached the mobile phone from a different perspective.

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Where to Start

Where to Start

Should you mimic someone else’s business or create your own? It’s easy to assume that if a business idea worked for someone else it’ll work for you but that is often furthest from the truth.

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