Creators must weigh new technologies’ potential against the ability to execute now. Instead, ask “Can you produce a unique and valuable solution now?” and “Will it be flexible enough to adapt in the future?”
Distinctive Means Deficient
Compare any successful innovative product to its traditional competitor and the deficiencies will glow like a beacon. But customers don’t care!
Bullock turned a catastrophic mistake into a brilliant and meaningful idea. What’s holding you back?
Apple produced the iPhone with a touchscreen, the AppStore, and thousands of apps when other cellphone vendors were manufacturing full keyboard Blackberries and twelve-button flip phones. The iPhone was so vastly different because Apple approached the mobile phone from a different perspective.
Steep’t cocktails are delicious, easy, repeatable, and don’t require a bartender. That’s because the mixes are placed in teabags. Co-founder, Chloe Aucoin, discusses what she’s learned from her startup, the ways customers have surprised her, the ups and downs of entrepreneurship, the value of mentors and partners, funding, and more. Listen in and enjoy.
Traditional businesse often build services around a specific group and neglect others. The key to finding those neglected customers is to identify what they prefer in other markets.