Transforming trash into something attractive requires a keen sense of creativity. However, the company’s most creative accomplishments may not be the way it manufactures bags but the way it manages the business.
If selling cookies can be distinctive, anything can be. It’s not their ingredients or secret recipes. It is the way they are distributed to the customer.
“Good judgment comes from experience and experience comes from bad judgment.” - Rita Mae BrownAuthor and business school professor, Adam Grant,...
What if following customers’ requests makes businesses less competitive not more?Youngme Moon’s premise in “Different: Escaping the Competitive...