Consumer Behavior
Steep’t Cocktails: No Bartender Required

Steep’t Cocktails: No Bartender Required

Steep’t cocktails are delicious, easy, repeatable, and don’t require a bartender. That’s because the mixes are placed in teabags. Co-founder, Chloe Aucoin, discusses what she’s learned from her startup, the ways customers have surprised her, the ups and downs of entrepreneurship, the value of mentors and partners, funding, and more. Listen in and enjoy.

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Subliminal

Subliminal

Have you ever driven somewhere but forgotten how you arrived? Struggled to overcome a bad habit or make impulse purchases? Most people believe their actions are the result of conscious effort but if that was true, none of these would exist. All personal choices and customer selections would be driven by empirical information but they’re not.

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