Apple produced the iPhone with a touchscreen, the AppStore, and thousands of apps when other cellphone vendors were manufacturing full keyboard Blackberries and twelve-button flip phones. The iPhone was so vastly different because Apple approached the mobile phone from a different perspective.
Steep’t cocktails are delicious, easy, repeatable, and don’t require a bartender. That’s because the mixes are placed in teabags. Co-founder, Chloe Aucoin, discusses what she’s learned from her startup, the ways customers have surprised her, the ups and downs of entrepreneurship, the value of mentors and partners, funding, and more. Listen in and enjoy.
Traditional businesse often build services around a specific group and neglect others. The key to finding those neglected customers is to identify what they prefer in other markets.
Transforming trash into something attractive requires a keen sense of creativity. However, the company’s most creative accomplishments may not be the way it manufactures bags but the way it manages the business.
If selling cookies can be distinctive, anything can be. It’s not their ingredients or secret recipes. It is the way they are distributed to the customer.
“Good judgment comes from experience and experience comes from bad judgment.” - Rita Mae BrownAuthor and business school professor, Adam Grant,...